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Blog Post · September 28, 2015

Videos: How Should We Price Water?

Most of us probably know the average price for a bottle of water, but do you know how much you’re charged for water coming out of your tap? The price of water—which can have ripple effects throughout our communities, the economy, and the environment—may not be typical water-cooler conversation, but understanding it is essential to addressing key water-management challenges.

We interviewed Ken Baerenklau, a UC Riverside economist and adjunct fellow with the PPIC Water Policy Center, on the role of pricing to mitigate scarcity during droughts, and the need for fair and economically sensible prices. As Baerenklau notes, it can be hard to get pricing right—but critically important that we do. These short videos produced with Marjorie Gelin Goodwin offer an introduction to some key issues that drive the price of water.

Balancing act: The price vs. value of water
Competing goals: The challenges of using pricing to reduce water use

Visit the PPIC Water Policy Center’s resource page on drought and water supply


Drought Paying for Water Water, Land & Air